If you've been thinking your website is in need of a few updates, don't lose sleep or spend a fortune hiring a designer. You can refresh your website's look and feel without giving it a complete design overhaul.
First impressions of your site will determine whether visitors connect with your brand, engage with your content, and ultimately find and purchase your products. If your website is outdated or confusing, prospective customers will bounce with a bad taste in their mouth.
The articles below cover tried-and-true small (but mighty) website design changes. They're easy to implement and will ensure your site stays ahead of the curve in 2019. Let's get started.
Slim down your site's waistline this year. Think fewer menu options, minimalist layouts, and authentic photos that will tell a clear brand story to potential customers. Help visitors find what's important by mapping out key customer journeys on your site. You'll be off to a great start for the year by focusing on elements that provide a successful shopping experience for your customers.
Rather than overhaul your website, incorporating a design trend or two can make it look cleaner, more modern, and drive engagement. Play with bold, bright colors, try using a fixed navigation, or incorporate white space for a clean, organized design.
It's important to breathe new life into your website without losing who you are in the process. Make your business feel more current with a subtle logo change. Consider swapping out your typeface or expanding your color palette. Think of everything you do as updating the old, without changing your core brand identity. It never hurts to invest in new photography to keep things fresh.
There's no time like the present to make a lasting impression with an updated website design. By updating your website's navigation, using compelling imagery, and a clean, modern layout you'll be re-publishing a new and improved site in no time.
For more quick tips on how to improve your website in 2019, check out our resolutions that will propel your business to new heights.