The holiday season is right around the corner. Are you – and your website – prepared for the biggest sales period of the year? Don't worry, we've got you covered. Get ready with these six tips to help you drive more sales.
1. Drive Holiday Business with Coupon Codes
Give people a reason to come to your website by offering a coupon code. You'll entice more visitors which means more potential conversations.
The Business plan provides all the tools you need to create coupon codes with ease. Log into your store dashboard to get started. You just need to know what type of discount you want to offer, such as free shipping, a percent off the total sale or fixed amount.
2. Promote Products on Social Media
Use social media to create a buzz about your website and draw in new shoppers. Show off your best product shots on channels such as Facebook, Twitter, Instagram or Pinterest. Combine social media campaigns with a coupon code and you have the start of a powerful campaign.
Backwoods Soap & Body Products uses striking imagery and engaging descriptions to create a powerful social media following. With strong campaigns on Facebook and Pinterest, the company – which makes soap from hops or beer – has a product that's special, packaged well and makes a unique holiday gift.
3. Monitor Website Stats and Know Where Traffic is Coming From
Do you know which campaigns are working best and where shoppers are coming from? The answer will help you decide where to focus your marketing efforts.
With the new Dashboard, keeping track of visitors and website stats just got a whole lot easier. You can find a ton of information about potential shoppers in one place – weekly visitors, page views, form submissions, blog comments and store orders. Break down that information to see where traffic is coming from, and turn your attention to those places to draw in even more customers.
4. Expand Your Product Line
The holiday season is an ideal time to expand your product line and help lure back past customers. Whether you are adding something new or something with a holiday theme, now is the time to get started.
If your store is not on Weebly or your items are split between a Weebly site and another place such as Etsy, you can use the import tool to combine all of those items into one storefront. This will expand your Weebly store catalog and provide more products for shoppers (even if you aren't actually creating new items). All plans let you list products for free [no listing fee] including an unlimited number of product listings with the Business plan.
5. Feature Product Videos and Testimonials
Shoppers love to see a realistic view of products from online stores. Use videos and customer testimonials to show shoppers why they should buy from you. Showcase specific items and have past customers explain why your products make perfect holiday gifts. (This content is great for your website and for posting on social media.)
We already have an HD video element built right into the platform, so it couldn't be easier to incorporate video into your holiday eCommerce plan. All you have to do is drag and drop the video player into the desired location on your website and upload a video. (Just remember the HD video tool is available only on Pro and Business plans.)
Botany Bay Farm uses video to explain how the business is unique and why you should buy from them. Not only does the video help shoppers connect with the brand, but it also keeps visitors on the site longer.
6. Keep Tight With Branding
Finally, the holidays are one time of the year when lots of new people are exposed to your site or brand. That means keeping your brand top-of-mind is especially important. Make sure that all information you send out is branded so that every customer knows who you are. This includes using the same URL, logo, colors and product images everywhere you plan to advertise.
Start with a branded website domain, such as Bad Pickle Tees. Then make sure every element of the website and other marketing campaigns use that same branding, including your email address and social media campaigns. An integrated shopping cart with checkout on your domain, which is available on the Business plan, helps customers feel good about their purchases with a professional look through the final steps. (And with a branded checkout, you don't have to worry about users abandoning their carts because they are worried they have stumbled onto another site.)
What strategies have you seen work on your website during the holiday season? Share your tips with us in the comments!