5 Tips to Ensure Visitors Trust Your Website

Did you know that some browsers can flag your website as unsafe? There are also design elements that stick out like giant warnings to users that something isn't quite right with your website.

Avoid common mistakes and create a safe, secure website. Ensure that users trust your blog or online shop. It's actually a lot easier than you might think.

1. Use SSL/HTTPS

The biggest buzzwords in website design might be SSL and HTTPS. (Mostly because certain website browsers have said they will begin to flag sites without security features as potentially unsafe.)

SSL, or secure sockets layer, is a protocol that enables secure communication over the internet. Websites with SSL have proven their credentials via security certificate with a third-party agency. (It sounds more complicated than it is and is just a way to prove you are who you say you are.)

HTTPS is the secure variant of the same HTTP that you are used to putting at the beginning of a domain name when you type it in.

Combined, SSL and HTTPS show website visitors that your content is trustworthy and that the owner of the website is a credible and authentic entity.

Do it today: Enable SSL for your Weebly website. (You can do it right in the Editor.) Click general and then enable SSL if it is not enabled. Just don't forget to publish your site after turning on SSL.

2. Create High-Quality, Error-Free Design

Your website design needs to look like a million bucks. That might be a bit of an exaggeration, but a high-quality professional design is much more trustworthy than a website that's incomplete, under construction or contains spelling or other errors.

A trustworthy design uses clean typography, an appropriate color scheme for the content and high-resolution images and video. (These might seem like no-brainers to you, but there are plenty of websites out there that ignore these fundamentals.)

Do it today: Start with a Weebly template to ensure that you have a high-quality design that works on all devices and enlist the help of a tester or proof-reader to ensure that all of the content makes sense.

3. Include a Security Seal

Not every website user will look for the green security lock in the URL. Even if they do recognize this security designation, they might want even more assurance that your website is safe. A security seal is a quick and easy way to provide this information.

Online shops that are trusted are more likely to do more business. Think about it: What kind of website are you most likely to spend money with? One with a security seal and green SSL/HTTPS lock or one without? The answer seems pretty obvious.

When it comes to adding seals to your website design, go beyond security and add seals for professional accreditations or affiliations as well. These elements show users and potential customers that other groups can also vouch for you as a reliable online business.

Do it today: Start with a seal such as McAfee SECURE to show users that your site is secure. This and other security seal options are available in the Weebly App Center.

4. Showcase Reviews or Testimonials

Nothing builds trust in an organization or product like actual information from other users or customers. Integrate reviews or longer testimonials throughout your website design.

From social media images that show your product with real customers to written reviews or video snippets, any content that provides information about the value of your product or service is invaluable. People like to know about their purchases before buying and they love hearing from real customers.

Do it today: The Weebly App Center is packed with tools to help you show customer reviews and testimonials. Try favorites such as Testimonial Builder or Easy Testimonial to get started.

5. Publish a Privacy Policy

Users want to know who you are and what you are going to do with the information collected on your website.

Publish a Privacy Policy that outlines what information you collect on your website, where that data is stored and how you use that information. Being transparent about what information you collect and why can establish a more trustworthy relationship with users.

Depending on your location and website reach, you might need to think about European Union General Data Protection Regulation (GDPR) compliance as well. (Most website owners are working to be compliant even if their business is not physically located in the EU.)

Do it today: Customize your Weebly website footer to include a link to your privacy policy. Need a privacy policy? Generate a free privacy policy template here.

Conclusion

Before a user starts to truly engage with your website, they have to trust the design and content therein. This is particularly true when it comes to online shops and eCommerce. No user is going to enter payment information into a website that they don't deem trustworthy.

The tips above can help you create a more authentic and trustworthy user experience. Not only are the techniques verified across the web in many instances, but they also create a sense of authority, credibility and reliability for your website.