Building a website is easy when you have the right tools. But it can take some time to manage the small details that make it easier for your site to get found by search engines and new customers. Here are some of the tasks you will want to complete in order to create a top-notch experience for your customers and prospects.
Ranking for a key term in search engines is not easy, but it helps if you are the inventor of a product and own the related domain name. Dharma Yoga Wheel is a product for yoga enthusiasts and their product and main keyword, Yoga Wheel, brings their site up as the first result. From the image below, you can see that a traffic estimate of 4,500, much of that is based on the key phrase: yoga wheel.
SEO experts often remind website owners to not forget the basics of SEO – keywords, site and page descriptions, but you can also learn why content and link building (also known as a backlink) are so critical to getting found online. Learn more with this Weebly SEO checklist.
Dharma Yoga Wheel ranks partly based on a keyword in its domain name, but the company has also been consistently getting links from others who write about its products. In the image above, you can see Dharma Yoga Wheel has 411 backlinks, according to SEMrush, an all-in-one marketing tool that specializes in keyword analysis. The backlinks tell Google that this site can be trusted and that it outranks its competitors.
Here are three other tips that can help you maximize your Weebly website presence and increase customer traffic:
Add High Quality Photographs To Your Site
The old adage that a picture is worth a thousand words may be truer in the digital media age. Research proves that without photos, people tend not to spend as much time on a site and often leave before even visiting a second page. The key point: High quality, compelling photographs matter. It also helps to edit them so that they do not take long to load, due to a recent focus by Google to make sure photos load quickly on mobile devices especially. You can run the Google Page Speed score tool to be certain you are doing it right.
According to John Medina, the creator of Brain Rules, a multimedia project, “When people hear information, they're likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later."
Warning: Well-known user experience expert, Jakob Nielsen, of the Nielsen Norman Group, states: “Users pay close attention to photos and other images that contain relevant information but ignore fluffy pictures used to 'jazz up' web pages." So, avoid fluff photos that do not relate to your topic or product.
Ask Visitors If They Would Like To Sign Up For Email
There is a longstanding debate among marketing experts that email is dead. It is far from true and most website owners will attest to gaining some positive value from their email marketing efforts. You can keep it super simple by having a static signup form on the top, bottom, or side of your website.
There is another way, again, that is often the subject of debate, technically called the Dynamic Signup Form, but most commonly called the Email Popup. The debate is that it is an annoying method, popping up, right as you visitor arrives or is about to leave your website.
However, Sumo, a website traffic platform, argues that the email popup is more successful in gaining you new customers than just about any other tool. Plain and simple: Popups work. Sumo studied over two billion (not million) popup examples and determined that they work to get people to sign up for email.
Try a Video Background Instead of Standard Photo
Again, like every marketing tactic, there are pros and cons, people who love the technique, and people who do not. You won't know unless you try it and test it. As a newer marketing technique, video backgrounds are gaining ground that can help you increase engagement when a visitor first lands on your site.
With the SEO tools and tips, as well as the additional ideas around photographs, email marketing, and video backgrounds, you are well on your way to maximizing your website so that visitors find you and stay on your site longer.