Example
Old: http://www.thewhiskeyball.com/1/post/2014/04/the-smoke-slinger.html
New: http://www.thewhiskeyball.com/blog/the-smoke-slinger
This change improves your blog SEO by creating a simplified, semantic URL structure with greater keyword emphasis than previous URL formats. The new architecture also provides additional SEO control because your blog name now features prominently in the URL hierarchy.
Old post URLs automatically update to the new structure with an SEO-friendly redirect. Moving forward, if you change the name of your blog, the previous URLs will also update and automatically redirect, preserving your SEO and any linking or social sharing from previous blog visitors.
We believe you should be able to make, sell and say whatever you want online with a strong technology platform behind you and this blogging update should help you further along that path. Please let us know how this change has affected your blogging experience, we’re brainstorming the next round of blog improvements and always appreciate your feedback.